Hair Color Trends 2027: 22 Shades Colorists Expect Everywhere

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Hair color for 2027 is softer, warmer and easier to keep up. Colorists are moving away from big contrast and toward shine, gentle dimension and color that grows out well.

These 22 shades use trend reports from Vogue’s 2026 hair color report, Allure’s fall 2026 hair trends and Ikonomakis’ 2027 color forecast. We start with silver, white and gray-blending looks for women over 50, then move to brunettes, blondes and reds.

How to Choose Your Shade

SILVER

Bright and Toned

Silver hair looks best when it is toned and shiny. Use a purple shampoo and a a clear shine gloss.

BRUNETTE

Glossy and Warm

Brunettes are rich and glossy. a cool medium brown gloss keeps the shine between visits.

BLONDE

Soft and Creamy

Blondes are warmer and softer. a violet toning mask stops unwanted brass.

RED

Warm Copper

Reds fade fast, so use a red color-cleansing conditioner or a golden copper color-depositing conditioner.

Shop the Key Pieces

A purple shampoo for silver and blonde
A violet toning mask for bright blonde
A clear shine gloss for shine on any shade
A cool medium brown gloss for brunettes
A golden copper color-depositing conditioner for copper
A red color-cleansing conditioner for reds
A blue anti-brass shampoo for cool brunettes
A sulfate-free shampoo and conditioner set for every color
A root cover-up powder between visits
A heat protectant spray before heat styling

1. Bright White Silver

Smiling mature woman with bright white silver hair — 📷: @valeriecmackay

Look formula: Bright white + toned + glossy

Bright white silver is one of the biggest looks for women who are ready to stop coloring. Colorists keep it bright with toning, so it looks clean and fresh, not yellow.

Ask your colorist for: A clear gloss to add shine to silver hair.

At home: Use a purple shampoo once a week and a a clear shine gloss every few weeks.

Shop the look: a purple shampoo, a clear shine gloss, a heat protectant spray

It is a modern, confident look that is easy to keep up.

2. Soft White Blonde

Smiling mature woman with long white blonde hair and a pearl necklace — 📷: @whitehairwisdom

Soft white blonde mixes white and pale blonde so the grow-out line is softer. It is a good choice if you are still transitioning to gray.

Ask your colorist for: Fine babylights that blend white and blonde.

At home: Keep it bright with a violet toning mask.

Shop the look: a violet toning mask, a purple shampoo, a mulberry silk pillowcase

3. Silver Curls

Mature woman with natural silver curly hair — 📷: @moxiebykc

Look formula: Natural silver + defined curls + shine

Natural silver curls look amazing when they are shiny and well defined. Healthy texture matters more than the exact shade.

Curl care: Define curls with a curl defining cream and dry with a diffuser attachment.

Shine tip: Finish with an argan hair oil.

Shop the look: a curl defining cream, a diffuser attachment, a purple shampoo

4. Gray Blending

Before and after of brown hair blended with gray on a bob — 📷: @retreat_hair

Gray blending adds lighter pieces to brown hair so new gray blends in. Your roots grow out softly and you need fewer appointments.

Ask your colorist for: Fine highlights and lowlights around the part and hairline.

Between visits: Touch up roots with a root cover-up powder.

Shop the look: a root cover-up powder, a sulfate-free shampoo and conditioner set, a clear shine gloss

This is one of the most requested services for women over 40.

5. Icy Silver

Icy silver bob with a shadow root — 📷: @noellesmaneevent

Icy silver with a soft shadow root is cool, bright and modern. The darker root keeps the grow-out from looking harsh.

Ask your colorist for: A shadow root with icy silver toner on the lengths.

At home: Use a purple shampoo to keep out yellow.

Shop the look: a purple shampoo, a violet toning mask, a heat protectant spray

6. Silver Blonde Blend

Silver blonde blended bob seen from behind — 📷: @eduardomesquita_oficial

A silver blonde blend mixes natural gray with soft blonde. It is a gentle way to go lighter as you go gray.

Ask your colorist for: Blended highlights that match your natural silver.

At home: Tone with a violet toning mask once a week.

Shop the look: a violet toning mask, a sulfate-free shampoo and conditioner set, a round blowout brush

7. Dimensional Brunette

Mature woman with layered brunette hair and caramel highlights — 📷: @mayaramorales_

Look formula: Brown base + fine caramel highlights + layers

Dimensional brunette uses soft caramel highlights to add movement to brown hair. Ikonomakis’ 2027 color forecast names fine, tone-on-tone dimension as a key technique.

Ask your colorist for: Fine caramel highlights that are only a shade or two lighter.

At home: Keep it shiny with a cool medium brown gloss.

Shop the look: a cool medium brown gloss, a sulfate-free shampoo and conditioner set, a round blowout brush

8. Soft Mocha Brunette

Woman with soft mocha brunette hair posing with her colorist — 📷: @puchanacolorful

Soft mocha brunette is a warm, creamy brown. Mocha and espresso shades show up in both Vogue’s 2026 hair color report and Ikonomakis’ 2027 color forecast.

Ask your colorist for: A rich brown with a little warmth and gloss.

At home: Use a cool medium brown gloss between visits.

Shop the look: a cool medium brown gloss, a sulfate-free shampoo and conditioner set, an argan hair oil

9. Smoky Charcoal

Back view of dark hair with smoky charcoal and silver balayage — 📷: @tommyamazinghair

Smoky charcoal balayage adds soft gray tones to dark hair. It looks modern and helps blend early gray.

Ask your colorist for: Charcoal and silver balayage with a dark root.

At home: Use a blue anti-brass shampoo to keep tones cool.

Shop the look: a blue anti-brass shampoo, a sulfate-free shampoo and conditioner set, a clear shine gloss

10. Pearl Silver Blonde

Woman with a pearl silver blonde layered cut — 📷: @micabello_beauty

Pearl silver blonde is a soft, light shade with a slight shimmer. It is a pretty option for fair skin and naturally light hair.

Ask your colorist for: Pearl toner on light blonde hair.

At home: Keep it bright with a violet toning mask.

Shop the look: a violet toning mask, a purple shampoo, a heat protectant spray

11. Gray-Blended Brunette

Back view of brunette waves with smoky gray blending — 📷: @hannahjeanbeauty

Gray-blended brunette keeps your brown but adds soft smoky pieces. The result looks natural and grows out gently.

Ask your colorist for: Smoky lowlights and soft highlights through brown.

At home: Touch up the part with a root cover-up powder.

Shop the look: a root cover-up powder, a cool medium brown gloss, a sulfate-free shampoo and conditioner set

12. Ash Mushroom Brown

Back view of long waves in ash mushroom brown — 📷: @kimwasabi

Ash mushroom brown is a cool, soft brown. Beige and soft neutral shades appear in British Vogue’s winter color trends.

Ask your colorist for: A cool ash brown with soft dimension.

At home: Keep brassiness away with a blue anti-brass shampoo.

Shop the look: a blue anti-brass shampoo, a cool medium brown gloss, a sulfate-free shampoo and conditioner set

13. Butter Blonde

Woman with long butter blonde waves — 📷: @hairbylexidawn

Look formula: Warm golden blonde + soft root + glossy waves

Butter blonde is warm, creamy and soft. Ikonomakis’ 2027 color forecast expects butter and honey blondes to be big in 2027.

Ask your colorist for: A warm golden blonde with soft roots.

At home: Use a sulfate-free shampoo and conditioner set to protect your color.

Shop the look: a sulfate-free shampoo and conditioner set, a clear shine gloss, an argan hair oil

14. Cowboy Copper

Woman with long cowboy copper waves — 📷: @thehairshopinc

Cowboy copper is a warm, brown-based copper. Copper shades keep showing up in Vogue’s 2026 hair color report, including burnt copper.

Ask your colorist for: A soft copper with a brown base.

At home: Refresh with a golden copper color-depositing conditioner.

Shop the look: a golden copper color-depositing conditioner, a sulfate-free shampoo and conditioner set, a heat protectant spray

15. Rich Auburn Copper

Woman with voluminous rich auburn copper hair — 📷: @manesbyjuless

Rich auburn copper is bold and glamorous. It is a great choice if you want warm color that still looks natural.

Ask your colorist for: A deep copper with red tones.

At home: Use a red color-cleansing conditioner to keep it bright.

Shop the look: a red color-cleansing conditioner, a golden copper color-depositing conditioner, a sulfate-free shampoo and conditioner set

16. Cherry Cola Red

Woman with layered cherry cola red hair — 📷: @megmurayama

Look formula: Deep red-brown + cherry shine + layers

Cherry cola is a deep red-brown with a cherry glow. Allure reports the cherry cola trend is back again.

Ask your colorist for: A dark cherry red over a brown base.

At home: Refresh with a red color-cleansing conditioner.

Shop the look: a red color-cleansing conditioner, a sulfate-free shampoo and conditioner set, a clear shine gloss

17. Glossy Auburn

Glossy auburn is smooth, rich and very shiny. Shine is what makes this shade look expensive.

Ask your colorist for: An auburn color with a gloss.

At home: Smooth with an anti-humidity smoothing spray.

Shop the look: a red color-cleansing conditioner, an anti-humidity smoothing spray, a 1-inch flat iron

18. Chocolate Brown

Woman with long chocolate brown waves — 📷: @cprhair

Chocolate brown is deep, rich and easy to wear. Allure’s fall 2026 hair trends highlights low-maintenance color, and chocolate brown fits right in.

Ask your colorist for: A rich chocolate brown with a little dimension.

At home: Use a cool medium brown gloss for shine.

Shop the look: a cool medium brown gloss, a sulfate-free shampoo and conditioner set, an argan hair oil

19. Caramel Brunette

Woman with caramel brunette layers — 📷: @alysilverio

Caramel brunette adds warm caramel to brown hair. It brightens your face without needing a big change.

Ask your colorist for: Soft caramel balayage on brown hair.

At home: Blow-dry with a round blowout brush for shine.

Shop the look: a sulfate-free shampoo and conditioner set, a round blowout brush, a hot air brush

20. Strawberry Blonde

Back view of long strawberry blonde waves — 📷: @bailey.hair

Strawberry blonde is a soft mix of blonde and copper. Behind the Chair points to soft dimension and tone as a big theme.

Ask your colorist for: A golden blonde with a touch of copper.

At home: Refresh with a golden copper color-depositing conditioner.

Shop the look: a golden copper color-depositing conditioner, a sulfate-free shampoo and conditioner set, a 1-inch curling wand

21. Golden Bronde

Woman with golden bronde balayage waves — 📷: @daniloherbert

Golden bronde mixes golden blonde and light brown. It is bright, warm and easy to grow out.

Ask your colorist for: Golden balayage on a light brown base.

At home: Protect color with a sulfate-free shampoo and conditioner set.

Shop the look: a sulfate-free shampoo and conditioner set, a clear shine gloss, a 1-inch curling wand

22. Cinnamon Brown

Glossy cinnamon brown layered hair — 📷: @nehabaig.hs

Cinnamon brown is a warm brown with a hint of red. It looks great in the winter months.

Ask your colorist for: A warm brown with cinnamon tones.

At home: Add shine with a clear shine gloss.

Shop the look: a clear shine gloss, a golden copper color-depositing conditioner, a sulfate-free shampoo and conditioner set

Bring a photo to your colorist and ask which shade works with your skin tone and natural color. The best color for 2027 is one that looks healthy and grows out gently.

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